Stand for Printer Ink
Client: HP
Retailer: Walmart
Objective: To sell printer ink inside Walmart at a point-of-sale location using a 3D product display.
Graphic Design Skills: Layout Design, Typography, Color Palettes, Print Marketing, Print Manufacturing, CMYK Color Correction, Design Reviews, Brand Style Guides, Call-to-Action
Business Skills: Competitive Research, Customer Segmentation, Value Proposition
Outcome: Sold ink to existing customers while marketing printers to prospective customers.
Three Colors and Designs
Each color also came with different stock assets, adapted to each narrative.
Walmart Sidekick Aisle Violator—located in printer aisle
HP Focused
This option focused on HP as a brand within the Walmart store using a call-to-action as a headline. Images were chosen to reflect the potential projects that a home/home office user may print.
HP Current Campaign
This option focused on the current HP campaign as a brand within the Walmart store. Headline is ….? Images were chosen to reflect the potential projects that a home/home office user may print and coordinates with the background color of the shipper base.
HP Content and Walmart Brand Color
This option focused on the current HP campaign as a brand within the Walmart store using Walmart’s yellow as the main color. Headline aligns with HP messaging standards. Images were chosen to reflect the potential projects that a home/home office user may print and coordinates with the background color of the shipper base.
Expanded Customer Base and Two Happy Brands
Sell Printers
Be Green
Ready to Buy from the Side
One Less Printer
Stronger Focus
This highlighted printers and what the printers offered on the graphics and from the front, focused attention on the ink cartridges themselves.
Print Manufacturing: Technical Drawings
These types of packaging require spatial memory and engineering design to create high fidelity mock-ups that will fold according to packaging-like requirements.
Color Corrections
More Printers
These were sent to our external color corrections vendor, where I ensured the changes met the work order requirements.
More Family
HP and Walmart were both very happy with the original photographs I chose, and I took the color corrections opportunity to improve them further with our vendor.
Reflections on Graphic Design
“I will have to think on this........
For this section, using the stock photos from the final product (e.g. the sidewalk chalk), pick your favorite, make it less than 1MB in size, and put it to the left of here. Then write a sentence or two to replace this text right here about what you learned, what it was like working with Walmart or HP, reflections on graphic design, your favorite part, a lovely insightful conversation you had with another designer or your boss or a vendor or anyone, any graphic design wisdom. Make it sound wise and a little whimsical. You only need one or two sentences, short and sweet. If you come up with more, save them for the other case study pages.”